Dealer Program

Become a SPELAB Dealer

Access wholesale pricing on 3,000+ diesel performance parts with dedicated after-sales support.

1,000+
Active Dealers Worldwide
25%
Maximum Dealer Discount
200K+
sq.ft Manufacturing Facility
24/7
Service Response

Dealer Tiers

Overview of Dealer Tier Rights & Benefits

Six tiers designed to grow with your business — from New Partner to Top 50 Elite.

Class F
New Partner
<$2,000
Dealer Discount20% off
After-Sales Response30 days
Account ManagerShared CS
Extended Warranty
After-Sales PriorityStandard
Priority ShipmentStandard
Logistics Subsidy
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical Support
Product Training
Authorized Logo
Dealer Map Display
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access
Quarterly Product Trial
Growth Incentive$50 coupon
Class E
Growth Partner
$2K – $3K
Dealer Discount21% off
After-Sales Response30 days
Account ManagerShared CS
Extended Warranty+6 mo.
After-Sales PriorityStandard
Priority ShipmentStandard
Logistics Subsidy
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical Support
Product Training
Authorized Logo
Dealer Map Display
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access
Quarterly Product Trial
Growth Incentive$100 coupon
Class D
Advanced Partner
$3K – $5K
Dealer Discount22% off
After-Sales Response60 days
Account ManagerShared CS
Extended Warranty+6 mo.
After-Sales PriorityStandard
Priority ShipmentPriority
Logistics SubsidyFree ship (min order)
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical SupportEngineer support
Product Training
Authorized Logo
Dealer Map Display
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access
Quarterly Product Trial
Growth Incentive$150 coupon
Class C
Core Partner
$5K – $8K
Dealer Discount23% off
After-Sales Response60 days
Account ManagerSenior AM
Extended Warranty+6 mo.
After-Sales PriorityPriority
Priority ShipmentPriority
Logistics SubsidyFixed subsidy
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical SupportEngineer support
Product Training
Authorized Logo
Dealer Map Display
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access
Quarterly Product Trial1 unit/qtr
Growth Incentive1 free product
Class B
Strategic Partner
$8K – $10K
Dealer Discount24% off
After-Sales Response90 days
Account ManagerVIP AM
Extended Warranty+12 mo.
After-Sales PriorityVIP
Priority ShipmentTop Priority
Logistics SubsidyQuarterly subsidy
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical SupportEngineer support
Product Training
Authorized Logo
Dealer Map Display
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access
Quarterly Product Trial1 unit/qtr
Growth Incentive$200 marketing credit
Class A
Core Strategic Partner
>$10K
Dealer Discount25% off
After-Sales Response90 days
Account ManagerVIP AM
Extended Warranty+12 mo.
After-Sales PriorityHighest
Priority ShipmentTop Priority
Logistics SubsidyAnnual rebate
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical SupportPriority engineer
Product Training
Authorized LogoPremium Auth
Dealer Map DisplayFeatured
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access15 days early
Quarterly Product Trial2 units/qtr
Growth Incentive$300 marketing credit
Top 50
Elite
Invite Only
Dealer Discount25–30% off
After-Sales Response90 days
Account ManagerVIP AM
Extended Warranty+18 mo.
After-Sales PriorityHighest
Priority ShipmentInventory Hold
Logistics SubsidyAnnual rebate
Annual Rebate>$8K: 1% | >$10K: 2% | >$40K: 3%
Technical SupportPriority engineer
Product Training
Authorized LogoOfficial Strategic
Dealer Map DisplayFeatured
MAP Protection
Partnership Cert.
Co-Marketing
New Product Access30 days early
Quarterly Product TrialAll new products
Growth IncentiveStrategic Partner Pkg
Benefit Class F
New Partner
<$2,000
Class E
Growth Partner
$2K–$3K
Class D
Advanced Partner
$3K–$5K
Class C
Core Partner
$5K–$8K
Class B
Strategic Partner
$8K–$10K
Class A
Core Strategic
>$10K
Top 50
Elite
Pricing
Dealer Discount 20% off 21% off 22% off 23% off 24% off 25% off 25–30% off
Service Benefits
After-Sales Response 30 days 30 days 60 days 60 days 90 days 90 days 90 days
Account Manager Shared CS Shared CS Shared CS Senior AM VIP AM VIP AM VIP AM
Extended Warranty +6 mo. +6 mo. +6 mo. +12 mo. +12 mo. +18 mo.
After-Sales Priority Standard Standard Standard Priority VIP Highest Highest
Priority Shipment Standard Standard Priority Priority Top Priority Top Priority Inventory Hold
Logistics Subsidy Free ship (min order) Fixed subsidy Quarterly subsidy Annual rebate Annual rebate
Operating Equity
Annual Rebate Spend >$8K → 1% rebate  |  Spend >$10K → 2% rebate  |  Spend >$40K → 3% rebate
Technical Support Engineer support Engineer support Engineer support Priority engineer Priority engineer
Product Training
Store-Authorized Logo Premium Auth Official Strategic
Dealer Map Display Featured Featured
MAP Protection
Partnership Certificate
Co-Marketing Support
Resource Entitlements
Priority New Product Access 15 days early 30 days early
Quarterly Product Trial 1 unit/qtr 1 unit/qtr 2 units/qtr All new products
Growth Incentive $50 coupon $100 coupon $150 coupon 1 free product $200 marketing credit $300 marketing credit Strategic Partner Pkg

Why SPELAB

Everything your dealership needs to succeed

Direct Manufacturer

Factory-direct pricing without middlemen. 3 US warehouses for fast fulfillment across the country.

3,000+ SKUs

Full catalog for Powerstroke, Duramax & Cummins. OE-spec quality on every part — same-day dispatch on in-stock items.

Priority After-Sales

Dedicated support team, fast warranty claims & extended return windows. Every dealer gets a named account manager.

Dealer Partnership

Partner with the Best

Choose SPELAB to be your company's source for the highest quality diesel performance and replacement parts. SPELAB has an extensive inventory from hundreds of industry-leading manufacturers — OE-style and performance components for any diesel-powered vehicle that rolls into your shop.

  • Competitive wholesale pricing with tiered discount structure
  • Dedicated wholesale account manager for every dealer
  • Manufacturer-trained Performance Specialists on call
  • MAP price protection on all catalog items
  • Exclusive new product access for strategic partners
Apply for Dealer Account

"SPELAB supplies your shop with all the diesel products you need — backed by people who know every part."

— SPELAB Wholesale Team

150K+
sq.ft US Warehouse
3,000+
SKUs in Catalog
3
US Fulfillment Centers
Up to 30%
Top-Tier Discount

After-Sales

Dealer Protection

All dealer tiers come with comprehensive after-sales guarantees — so you can serve your customers with confidence.

Become a Dealer

Tiered Response SLA

From 48-hour email support up to 2-hour Elite 24/7 response. Higher tiers receive priority routing and dedicated channels.

Extended Returns

Up to 180-day return window with free return shipping for top-tier dealers — far beyond standard retail policies.

Instant Replacement

Gold tier and above: replacement units ship immediately, no waiting for inspection. Keep your customers satisfied without delays.

Dedicated Support

Every dealer gets a named account manager. Direct phone & WhatsApp access available from Silver tier and above.

Ready to grow your diesel business?

Join 1,000+ dealers who trust SPELAB for factory-direct pricing and unmatched after-sales support.

Dealer Program FAQ

We work with diesel performance shops, auto repair facilities, retail stores, and online resellers who can demonstrate an active business. Both brick-and-mortar shops and verified online sellers (eBay, Amazon, independent stores) are welcome to apply.

A valid business license or resale certificate, your business website or storefront link, and basic information about your sales channels and estimated monthly order volume.

Most applications are reviewed within 1–3 business days. You'll receive an email notification once your dealer account is approved and your tier level is confirmed.

Requirements vary by dealer tier — entry-level tiers have low or no minimum order thresholds, while higher tiers unlock better pricing in exchange for higher volume commitments. Full details are listed in the tier comparison table above.

Dealer pricing is tiered — the more you order, the deeper your discount. Your tier is reviewed periodically and can be upgraded automatically as your order volume grows.You can refer to the Dealer Benefits Form for specific details. The standard tiered dealer discount structure is 20% - 21% - 22% - 23% - 24% - 25% - 30%.

Profit margins vary by product category, mostly falling in the 20%-25% range. If you also charge labor fees for installation, the profits are usually much more substantial, which can boost your overall profit margin to 40%-55%.

Most products come with a 6 to 12 month warranty period. There is a dedicated after-sales process for dealers: customers submit warranty claims through the dealer portal, and our team will be directly responsible for product inspection and replacement.

Yes. Approved dealers get access to fitment charts, install documentation, and a direct technical support line for questions during installation or troubleshooting.

Yes, we offer drop-shipping for approved dealers. Orders can be shipped in neutral, unbranded packaging with no SPELAB invoice or packing slip included, so your end customer sees your store as the seller.

We have warehouses in multiple locations across the United States, and orders will be shipped directly from these US-based warehouses. Standard delivery is completed within 3-7 business days, while shipments to Alaska, Hawaii, and Puerto Rico require 5-15 business days.

Yes, approved dealers get access to a media kit with product photography, descriptions, and fitment data for use on your own website or marketplace listings.

We will provide you with real-time updated product inventory information. For high-demand items, we will notify you in advance of the restocking schedule and offer alternative solutions for discontinued products, so that you can proactively manage your own product catalog.