Dealer Program
Become a SPELAB Dealer
Access wholesale pricing on 3,000+ diesel performance parts with dedicated after-sales support.
Dealer Tiers
Overview of Dealer Tier Rights & Benefits
Six tiers designed to grow with your business — from New Partner to Top 50 Elite.
| Benefit |
Class F
New Partner
<$2,000
|
Class E
Growth Partner
$2K–$3K
|
Class D
Advanced Partner
$3K–$5K
|
Class C
Core Partner
$5K–$8K
|
Class B
Strategic Partner
$8K–$10K
|
Class A
Core Strategic
>$10K
|
Top 50
Elite
|
||
|---|---|---|---|---|---|---|---|---|---|
| Pricing | |||||||||
| Dealer Discount | 20% off | 21% off | 22% off | 23% off | 24% off | 25% off | 25–30% off | ||
| Service Benefits | |||||||||
| After-Sales Response | 30 days | 30 days | 60 days | 60 days | 90 days | 90 days | 90 days | ||
| Account Manager | Shared CS | Shared CS | Shared CS | Senior AM | VIP AM | VIP AM | VIP AM | ||
| Extended Warranty | — | +6 mo. | +6 mo. | +6 mo. | +12 mo. | +12 mo. | +18 mo. | ||
| After-Sales Priority | Standard | Standard | Standard | Priority | VIP | Highest | Highest | ||
| Priority Shipment | Standard | Standard | Priority | Priority | Top Priority | Top Priority | Inventory Hold | ||
| Logistics Subsidy | — | — | Free ship (min order) | Fixed subsidy | Quarterly subsidy | Annual rebate | Annual rebate | ||
| Operating Equity | |||||||||
| Annual Rebate | Spend >$8K → 1% rebate | Spend >$10K → 2% rebate | Spend >$40K → 3% rebate | ||||||||
| Technical Support | — | — | Engineer support | Engineer support | Engineer support | Priority engineer | Priority engineer | ||
| Product Training | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| Store-Authorized Logo | ✓ | ✓ | ✓ | ✓ | ✓ | Premium Auth | Official Strategic | ||
| Dealer Map Display | — | — | — | ✓ | ✓ | Featured | Featured | ||
| MAP Protection | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| Partnership Certificate | — | — | — | — | ✓ | ✓ | ✓ | ||
| Co-Marketing Support | — | — | — | — | ✓ | ✓ | ✓ | ||
| Resource Entitlements | |||||||||
| Priority New Product Access | — | — | — | — | ✓ | 15 days early | 30 days early | ||
| Quarterly Product Trial | — | — | — | 1 unit/qtr | 1 unit/qtr | 2 units/qtr | All new products | ||
| Growth Incentive | $50 coupon | $100 coupon | $150 coupon | 1 free product | $200 marketing credit | $300 marketing credit | Strategic Partner Pkg | ||
Why SPELAB
Everything your dealership needs to succeed
Direct Manufacturer
Factory-direct pricing without middlemen. 3 US warehouses for fast fulfillment across the country.
3,000+ SKUs
Full catalog for Powerstroke, Duramax & Cummins. OE-spec quality on every part — same-day dispatch on in-stock items.
Priority After-Sales
Dedicated support team, fast warranty claims & extended return windows. Every dealer gets a named account manager.
Dealer Partnership
Partner with the Best
Choose SPELAB to be your company's source for the highest quality diesel performance and replacement parts. SPELAB has an extensive inventory from hundreds of industry-leading manufacturers — OE-style and performance components for any diesel-powered vehicle that rolls into your shop.
- Competitive wholesale pricing with tiered discount structure
- Dedicated wholesale account manager for every dealer
- Manufacturer-trained Performance Specialists on call
- MAP price protection on all catalog items
- Exclusive new product access for strategic partners
"SPELAB supplies your shop with all the diesel products you need — backed by people who know every part."
— SPELAB Wholesale Team
After-Sales
Dealer Protection
All dealer tiers come with comprehensive after-sales guarantees — so you can serve your customers with confidence.
Become a DealerTiered Response SLA
From 48-hour email support up to 2-hour Elite 24/7 response. Higher tiers receive priority routing and dedicated channels.
Extended Returns
Up to 180-day return window with free return shipping for top-tier dealers — far beyond standard retail policies.
Instant Replacement
Gold tier and above: replacement units ship immediately, no waiting for inspection. Keep your customers satisfied without delays.
Dedicated Support
Every dealer gets a named account manager. Direct phone & WhatsApp access available from Silver tier and above.
Ready to grow your diesel business?
Join 1,000+ dealers who trust SPELAB for factory-direct pricing and unmatched after-sales support.