More than 100,000 attendees, exhibitors and media participated in the first full-facility event at the Las Vegas Convention Center, that occupied 4.6 million sq. ft. of convention space with an additional 2.2 million sq. ft. of parking space.
“We were excited to see our old friends and colleagues after being apart for so long,” said Kathryn Reinhardt, director of retail marketing, 4 Wheel Parts. “We did a lot of business at this year’s SEMA Show. It was clear that our industry was ready to meet and had two years of innovations to show off.”
As the first, large automotive trade show in North America since the pandemic, automotive manufacturers launched new vehicles, celebrities unveiled high-profile restyles, and exhibitors showed off their latest innovations. Celebrities and their vehicles were out in force at the SEMA Show, including Ant Anstead, host of “Celebrity IOU: Joyride,” showcasing a custom ’62 Buick that has been converted into an electric car in collaboration with American actor James Marsden. Comedian Jay Leno helped unveil a ’69 Ford Mustang restoration for singer Keith Urban in the Ford exhibit, and actor Sung Kang unveiled his Datsun 240z “Safari” in the Nissan booth. Not to be outdone, Toyota introduced their “TacoZilla” Tacoma truck camper, Chevy brought their “Chevy Beast,” a concept vision of the ultimate in high-performance desert running, Mopar debuted two customized concept trucks and Lexus had the North American show premier of the new LXF Sport at the SEMA Show.
SEMA is the most carnival feast of modified cars in the world. I hope that the SPELAB brand will appear in SEMA one day.